Welcome to the Build a Brand Workshop
By House of Bear Creative
The Phases
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PHASE 1 - Brand Foundations
This phase is all about digging deep to discover the bedrock of your brand. It's a journey through the core elements that make your brand unique, exploring its identity, aspirations, origins, and the driving force behind it. By the end of this phase, you will have a solid understanding of your brand's foundation and the 'why' powering your business journey.
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PHASE 2 - Brand Persona
In this phase, the focus shifts to personifying your brand and understanding its place in the market. It's about bringing your brand to life by defining its character, understanding who it speaks to, and dreaming about the ideal clients you wish to attract. This phase is designed to shape your brand into a relatable, engaging persona that resonates with your target audience and dream clients.
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PHASE 3 - Visionary Blueprint
The visionary phase is where dreams are turned into actionable visions. It's about visualizing your brand's future through mood boards, articulating its mission and vision, and making strategic design choices. This phase encourages participants to dream big, set long-term goals, and start crafting a roadmap for their brand's journey towards success and beyond.
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PHASE 4 - Brand Guidelines
We’re in this together. We’re learning, we’re growing, we’re becoming better business owners who can make better decisions because they KNOW WHERE THEY ARE GOING. We’re going to take that energy and infuse it into your brand guidelines. This is where you watch that signature bear magic come in.
We couldn’t be more extra if we tried.
When the House of Bear decides to do something, it’s never done just a little. We do the most.
Just like with this course. We could have presented this to you like everyone else.
BUT
Everything we desire as a company is focused around education. This course and process is our team literally walking the walk. Our whole mission is to be a resource for small businesses around the globe. We’ve done that here for you.
Not just a little.
We are the most dramatic woman-owned design agency. Everything we touch MUST be delivered with extra guac.
If you’re looking for something easy and quick, this isn’t it.
If you’re looking to actually LEARN what your brand needs from you and what your customers want from you, this IS the course for you.
Build a Brand Workshop
Join us on an exciting journey into the heart of your brand with our Build a Brand Workshop, where we'll uncover the hidden gems that define your unique identity. Explore the uncharted territories of your brand, revealing treasures you never knew existed. Prepare for a magical transformation, as we help you unleash your brand's full potential, complete with a tailor-made logo. By the end of Brand Discovery with The Bear, you'll not only discover what you were born to do but also gain the clarity and roadmap to achieve it. Embrace the magic of branding with us!
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Lesson 1: What is Brand Identity?
Let’s talk about Brand Identity! It encompasses everything from logos, colors, and typography all the way down to the tone of voice and messaging, all designed to shape perceptions and build recognizable imaging in the minds of consumers.
Let’s talk about Brand Identity! It encompasses everything from logos, colors, and typography all the way down to the tone of voice and messaging, all designed to shape perceptions and build recognizable imaging in the minds of consumers.
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Lesson 2: In Five Years
In five years, who knows where you’ll be? YOU WILL. Yes, with goals set, and all of these solid pathways to success, you’ll know where you’re going because you will have MANIFESTED IT.
In five years, who knows where you’ll be? YOU WILL. Yes, with goals set, and all of these solid pathways to success, you’ll know where you’re going because you will have MANIFESTED IT.
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Lesson 3: Brand Backstory
Having a solid grasp of your brand's backstory before diving into brand guidelines ensures that every element of your brand identity is DEEPLY ROOTED in authenticity and purpose that is true to you and your company.
Having a solid grasp of your brand's backstory before diving into brand guidelines ensures that every element of your brand identity is DEEPLY ROOTED in authenticity and purpose that is true to you and your company.
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Lesson 4: The Why
You won’t regret this absolutely mind blowing thought process! There is a REASON that this is one of the most watched Ted Talks of all time.
You won’t regret this absolutely mind blowing thought process! There is a REASON that this is one of the most watched Ted Talks of all time.
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Lesson 1: Brand Person
If your brand was a person, what would they be like? This is a super fun bio opportunity for your small business. You probably already have something in place and may immediately know some questions. While others - well, they may stump you.
If your brand was a person, what would they be like? This is a super fun bio opportunity for your small business. You probably already have something in place and may immediately know some questions. While others - well, they may stump you.
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Lesson 2: Target Audience
Learning all about what a Target Audience is through our little pop quiz to test your knowledge where you get to see yourself becoming the targeted audience.
Learning all about what a Target Audience is through our little pop quiz to test your knowledge where you get to see yourself becoming the targeted audience.
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Lesson 3: Dream Client
You know that saying, “There’s more than one way to skin a cat”? Well, we aren’t skinning any cats, period. But - there is more than one way to dive into your dream client to target WHOEVER that is. You’re going to build one out right here in this questionnaire.
You know that saying, “There’s more than one way to skin a cat”? Well, we aren’t skinning any cats, period. But - there is more than one way to dive into your dream client to target WHOEVER that is. You’re going to build one out right here in this questionnaire.
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Lesson 1: Moon Board
Our mood board project is called a moon board. You’re going to craft and create your own version, and then we will compile the images and craft our signature magic to make it a SHOW STOPPER.
Our mood board project is called a moon board. You’re going to craft and create your own version, and then we will compile the images and craft our signature magic to make it a SHOW STOPPER.
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Lesson 2: When We Dream
Let’s go over what a mission statement and a vision statement is and why they are important. We’re going to take a look at what the point of it all is, and why you need them RIGHT NOW if you don’t have them.
Let’s go over what a mission statement and a vision statement is and why they are important. We’re going to take a look at what the point of it all is, and why you need them RIGHT NOW if you don’t have them.
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Lesson 3: To The Moon
Now that we have learned all about why your mission statement and vision statement is important, we’re going to craft them together. TO THE MOON, Y’ALL!
Now that we have learned all about why your mission statement and vision statement is important, we’re going to craft them together. TO THE MOON, Y’ALL!
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Lesson 4: This or That
We all have built-in preferences. Try to think of your brand when you fill out this form. It’s really important to switch from personal preferences to brand preferences when going through this worksheet.
We all have built-in preferences. Try to think of your brand when you fill out this form. It’s really important to switch from personal preferences to brand preferences when going through this worksheet.
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WHEN YOU’RE FINISHED
Your next steps:
Community: Business Besties
Build a Website with The Bear.
Social Media Management
Learn from the Bear Blog
Purchase Brand Collateral
