About The Bear

Why bears? Who are we? Where are we? Why are we doing this? Why is this important? Why should you care?

Vibrant flower bear design, adding a touch of nature's beauty to our graphic design projects. This bear represents how Sleepy Bear Co. incorporates its priorities into designs to bring brand awareness and bring clients’ ideas to life.

Why Bears?

Years back, our CEO made choices that would change her life forever. Anna Brown, CEO and Founder of House of Bear Creative, made a choice to live. She has been a mental health advocate and a voice for suicide awareness & prevention. She made it through her own journey during that difficult time in her life in survival mode. She compared it to a mama bear surviving to protect her cubs. When she started this small side project, she had no idea that it would develop into the powerhouse dreamy reality that it is today. There have been necessary changes to make the brand more moldable and professional, but the root of the brand stays the same. The daily reminder that we may be exhausted and always tired, but we move forward anyway. There’s always just enough energy to make it through another day.

geometric minimalist beautiful star with a bit of plant magic throw into the center as a symbol of growth next to the brand mission.

Our Mission

To help women-owned businesses in such a way that they see the greatness, potential, and value that was always within them.

woman-owned brand design packaging displays modern branding for a collective named Tiger Lily, displaying romantic earth tones. Website design coming soon to match.

Our Vision

Showing the world how creativity can bring knowledge, success, and beauty to anyone who seeks it.

Our Core Values

Fun, Fearless, & Unapologetic

Business doesn’t have to be boring. We embrace humor, creativity, and bold moves because standing out means owning who you are—loudly, proudly, and without hesitation.

Inclusivity & Diversity

We believe every business deserves a seat at the table, no matter their background, size, or budget. We uplift, amplify, and support a diverse range of women-owned businesses because representation matters.

Community Over Competition

We don’t believe in gatekeeping. We share knowledge, celebrate wins, and create spaces where small businesses can thrive together. The success of one is the success of all.